Strategic Planning determines where an organization is going over the next year or more, how it's going to get there and how it will know if it got there or not (Carter, 2008). When working with your company, the Office of Community Research will focus on the your entire organization not just a particular product, service, or programs you deliver. The Office helps organizations to do a better job by focusing on its energy, to ensure that members of the organization are working toward the same outcomes. With a focus on the future, companies gain a better understanding of what the organization does, why it does it, and what the organizations direction is in response to the changing environment. [Written by Carter McNamara, MBA, PhD, Authenticity Consulting, LLC. Copyright 1997-2008. Adapted from the Field Guide to Nonprofit Strategic Planning and Facilitation.

The Office of Community Research offers scientific survey design and data analysis. This research is completed with scientific rigor to ensure that the results of the survey are valid and reliable. This type of survey design will allow your company to use the results to make solid business decisions about the group of interest, or population, being surveyed. The Office offers a wide range of survey deployment methods including web-based, network, email, and paper based surveys. The Office uses the most current survey software and technology to ensure each organization has a wide range of products from which they can select.